RJE Brand Guidelines

The Logo

Logo Files – Please engage Marketing for password.

RJE is an acronym standing for the first names of the original owners: Rusty, Jim, and Ed. When RJE is written or typed, the letters ‘R’ ‘J’ and ‘E’ are always capitalized. ‘Business Interiors’ remains uppercase. However, ‘business interiors’ is always lowercase in the RJE logo.

Appropriate use:

  • The logo should always be legible, especially ‘business interiors.’
  • The logo should appear on a white or clearly contrasting background to ensure clear visibility.
  • Maintain a clear space around the logo. At a minimum, maintain space that is equal to the width of the J in the RJE logo, on all sides of the logo. No other text or graphics should encroach upon this clear space.

Inappropriate use:

  • Do not use a different typeface for the logo, even if you think it is similar.
  • Do not use a different type of style, weight, or width, even if the typeface is the same family.
  • Do not stretch the logo.
  • Do not shrink the logo.
  • Do not apply “effects” to the logo, like a drop-shadow or stroke.
  • Do not use any color for the RJE logo that is outside the standard brand colors.

Color Palette

The official color of RJE is RJE orange and white. The logo should only be used in these colors, but RJE orange is preferred. In order to avoid a strong Halloween look, a 90% black (very dark gray) may also be used as a text color.

  • When possible for offset printing, a spot color (Pantone 158) should be used to reproduce RJE orange.
  • If specifying a spot color is not an option, CMYK is acceptable for printing.
  • Use the RGB values for digital application and the hex value for the web to simulate colors.

RJE’s colors include:

  • RJE Orange
    • Pantone 158
    • CMYK: 0-62-95-0
    • RGB: 232-119-34
    • #E87722
  • Cloud Grey
    • CMYK: 12-5-0-15
    • RGB: 191-205-216
    • #BFCDD8
  • Marigold Yellow
    • CMYK: 0-34-72-2
    • RGB: 250-166-69
    • #FAA645
  • Cerulean Blue
    • CMYK: 72-9-9-13
    • RGB: 66-152-181
    • #4298B5
  • Slate Grey
    • CMYK: 53-45-43-9
    • RGB: 125-123-125
    • #7D7B7D

Fonts

Font files – please engage Marketing for password. 

An important part of our corporate identity is the typeface. The standard RJE typeface used across are organization is Helvetica Neue.

Helvetica Neue is used in Light, Light Italic, Regular, Medium, Bold and Condensed Bold.

Helvetica Neue Light

A B C D E F G H I J K L M N O P Q R Z T U V W X Y Z

a b c d e f g h I j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! ? . , ; ‘ “

Appropriate use:

  • Helvetica Neue Bold and Condensed Bold are most often used for headlines
  • For standard text, please use Helvetica Neue Light
  • When our corporate fonts are not available, standard Arial will suffice